Established in 2002, HLA is committed to providing global men with fashionable design, high-quality products and excellent shopping experience keeping up with the global fashion elements. It constantly launches fast fashion and high-quality clothing products that meet the aesthetics and preferences of a wide range of people. The rich commodity categories of HLA can meet almost all the dressing needs of men, and allow customers to carry out free single-product collocation, and truly achieve massive choices and one-stop purchase.

Relying on the business model of "brand + platform", HLA enables consumers to enjoy high-quality products and intimate services with excellent quality and reasonable price by building the strategic alliance of industrial chains and constructing the high-quality marketing network. Through the management mode similar to direct sales of franchised stores, HLA has realized the unified management and operation of stores, achieved healthy and benign rapid development over years, and been praised as China's national brand for men's wear.